Bellabeat: How Can A Wellness Technology Company Play It Smart?

I am a Junior Data Analyst working on the marketing analyst team at Bellabeat and have been tasked to find trends in smart device usage, how customers are using the technology and how can Bellabeat devise a marketing strategy to improve their position in the Wellness industry. Here are my findings and suggestions for the marketing team.

Data Analytics

Bellabeat Case Study

How can a wellness technology company play it smart? We will explore how Bellabeat can capitalize on improving their user experience and profits.

SEO Strategy

Keyword Traffic Relevance

Case study coming soon. Topic: Keyword Relevance and the Ever Changing Google Algorithm